BOTTOMS AT THE TOP

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Deliverables

  • Creative direction
  • Branding
  • Visual design
  • Admin system

My role

  • Creative direction
  • Branding
  • Visual design
  • Admin system

PROJECT SUMMARY

Problem statement

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User Sentiment

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The solution

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Addressing user needs

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Design process

Design

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Test

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Empathise

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Define

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Ideate

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USER RESEARCH

Understanding users

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User pain points

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Empathise

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Define

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Ideate

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Empathy map

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User personas

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User journey map

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DESIGN IDEATION

Sketching

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Information architecture

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User flow

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Storyboarding

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Big picture

Close up

Wireframes

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Mockups

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User testing

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Participants

5 people

Platform

App only

Study type

Moderated usability study

Filters

There are too many options, and it takes a long time to scroll through everything and choose one. Users need a tool to filter and sort the menu to their liking.

Ordering

Users want a ‘favourite’ feature to save items for later, and a ‘reorder’ feature to repeat past orders. This saves time and effort, and increases usability for customised orders.

Payment

Currently, the entire process is on one long screen and users become easily discouraged, overwhelmed or bored. Users prefer to break down the payment process into small steps.

Affinity diagram

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DESIGN ITERATION