BOTTOMS AT THE TOP
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Deliverables
- Creative direction
- Branding
- Visual design
- Admin system
My role
- Creative direction
- Branding
- Visual design
- Admin system
USER RESEARCH
Understanding users
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User pain points
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Empathise
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Define
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Ideate
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Empathy map
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User personas
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User journey map
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DESIGN IDEATION
Sketching
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Information architecture
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User flow
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Storyboarding
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Big picture
Close up
Wireframes
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Mockups
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User testing
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Participants
5 people
Platform
App only
Study type
Moderated usability study
Insights
Filters
There are too many options, and it takes a long time to scroll through everything and choose one. Users need a tool to filter and sort the menu to their liking.
Ordering
Users want a ‘favourite’ feature to save items for later, and a ‘reorder’ feature to repeat past orders. This saves time and effort, and increases usability for customised orders.
Payment
Currently, the entire process is on one long screen and users become easily discouraged, overwhelmed or bored. Users prefer to break down the payment process into small steps.
Affinity diagram
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DESIGN ITERATION
Prototype